23 February 2016 – Look, we like this. These two entrepreneurs have shaken giants Gillette and Wilkinson with a new razor. And they are the only ones allowed to sell this knife in Europe. Pitch!
Thank God. At a time when we see more and more gentlemen with beards appearing in this category, some entrepreneurs continue to fidelity against facial hair. Among them the smooth-shaven Rochdi Darrazi. It is spring 2012 when he calls on an investor who sees bread in Boldking, an online razor brand that wants to make shaving comfortable and affordable again. Even before money is pumped into the idea, that investor links Darrazi to Tibo Thijs Diepenhorst. ‘An arranged marriage’, Diepenhorst jokes. ‘He had seen it well, because we are complementary. I am there for the online question, Rochdi is responsible for business management and commerce. ‘
With the help of four other investors, and a bag of money that Darrazi himself brings, Boldking will go live in May 2013. The entrepreneurs want to offer a service that solves a typical men’s problem.
Darrazi: ‘Shaving is not fun, but a necessary evil. Most shaving brands try to make it better by focusing on the performance of the blades. However, we try to improve the whole process from the moment you need a knife. In this way we ensure that you no longer have to go to the store or have to tear the knife out of such an impossible package. Moreover, our razor blade is unique and cheaper than that of other brands. ‘
But: a knife? Are not many men nowadays staggered by their shaver? “No, that’s not bad,” says Darrazi. ‘The percentage of men who use a shaver is decreasing, while the percentage of razor blades is growing. Shaving with a knife still gives a tighter result. ‘
