Project Description
Bloomon is a fast-growing, online company that sells and delivers flowers to consumers. They purchase the flowers directly from the growers, they make the bouquets themselves, and they’re in control of the distribution. This allows them to deliver the bouquets straight from the growers to the consumers within 24 hours. Thanks, in part, to a business process organized in a very efficient manner, the quality-price ratio is substantially better compared to what’s common in the industry. Bloomon has opted for a subscription model that allows consumers to temporarily or permanently cancel their subscription at any given time. Every week, new flower arrangements are designed and the consumer can choose between three different sizes. The company has grown tremendously and has expanded its presence outside of the Netherlands with operations in Germany, the United Kingdom, Denmark, and Belgium.
Founders
Patrick Hurenkamp, Bart Troost, and Koen Thijssen
Founded in
2014
Co-investors
Inkef, Fortino, and Partech
Website
www.bloomon.nl
Press

Bloomon revolutionizes traditional flower industry
Amsterdam, 20 November 2014 - With the launch of the Bloema online flower subscription today, the consumer no longer needs to go to the florist, supermarket or petrol station for a bouquet, but the ...
Rapid expansion Bloomon flower subscription to Germany
Amsterdam, 11 February 2015 - Within three months of the successful launch in the Netherlands, Bloomon's online flower subscription expands abroad. The introduction in Germany is the next step after a successful go live ...
Bloomon raises 3.5 million from international investors
Amsterdam, 2 September 2015 - Within eight months of the successful launch in the Netherlands and Germany, Bloomon closed the A round series with 3.5 million euros in growth financing. Never before did a ...